About Us

 

We are very grateful that you have taken the time to consider utilising Deans Property’s real estate services and look forward to working with you.

 

At Deans Property we have taken a holistic view of how property is connected to the greater marketplace and how it evolves as business, technology, and community needs change.  Over the years our exposure to the rapid development of property around the City Fringe has provided us with a wealth of knowledge about the life cycle of property and how to creatively manage it through its transformation.  From industrial “Ragtrade” buildings to up market residential warehouse conversions, from timber yards to business community hubs. Our experience is comprehensive, the depth of our agency service has been refined and our operation is quality assured.

 

In this document, we aim demonstrate that choosing Deans Property ought not to be based on a ‘sales pitch’ but rather on the structure and systems that support our people, ensuring the best results for all our clients.

 

Since inception in 1993, our sizeable investment into the development and refinement of our own worldwide patented technology and infrastructure is launching us to the forefront of the industry.

 

We have built a unique marketing and transaction management system that logically captures the flow of information about Property and People and Matches them together.  This integrated, easy to use, logical system drives our agents through the Sales process so each opportunity is captured and the best results are achieved.

 

Our team is dynamic, goal orientated and we are all required to constantly self develop to ensure we remain at the highest performance and energy levels.

 

We also understand that we do not own the property we sell, nor do we buy it. We are custodians of information and take great pride in how this information is managed and processed on your behalf. Compassionately we endeavour to be conscious of the emotional tensions that are created when our service is required.  Our goal is to provide you the same level of service we would provide a family member or ourselves with the aim of having you as “clients for life”.  

 

►  We have a great team of people

►  We have extensive industry experience

►  We have powerful, unique marketing tools

►  We have the desire and the need to see our mutual success

 

The foundation of Deans Property’s success has been its ability to focus and cultivate under-serviced or unrealised market places. The city fringe of Sydney has always been a difficult commercial market for the large city agents to service, while local agents mostly considered this market as an adjunct to their residential service. 

 

Deans Property grabbed the opportunity and rode the swiftly changing cycle of the Sydney and city fringe regions, literally, from rag-trading to the rich technical revolution. Our long-standing client relationships have evolved, along with our business, over many years of consistent, quality service in this dynamic area. 

 

Our successful efforts in areas such as residential and commercial developments, warehouse conversions, live and work environments, small business creative studios (Business Incubator Centres), strata industrial and retail units are a result of Deans willingness to be actively be involved in Sydney’s rapidly growing real estate environment and have the creative vision to foresee the changing landscape.

 

The company’s wide range of experience, from the personalised requirements of our residential clients to corporate representations and large multimillion-dollar developments, has given the people of Deans Property the depth of knowledge necessary to deal with every kind of property.

 

From creative, niche markets to high-level property developments, Deans Property can provide the solutions you are looking for.

 

Since 1993 Deans Property has constantly refined our services to become a leading City and Fringe agency. We can now confidently say the tools and processes that formulate our business model are world class.  The dynamic and rapidly changing nature of the City Fringe has given us exposure to the full spectrum of how real estate transforms.  This business environment has helped us create the most comprehensive marketing and transaction management software system which is patented worldwide and we believe will raise the standard by which real estate transactions are managed.

Our focus area was predominately the City Fringe and if you drive around the city fringe our leading market presence is evident by the many signboards on key commercial and residential projects we are active on.  There are very few redeveloped buildings that Deans Property has not had an integral part of.  Our concentration on this richly diverse region has helped us establish good relationships with most developers and key investors who always consider this a prime real estate precinct.  Additionally, the businesses that are drawn to this area are equally diverse from small creative businesses to corporate giants and over this time we have diligently captured and cultivated this database resource.

 

Our core business has centred on keeping buildings at maximum occupancy.  Our emphasis on the leasing of commercial style buildings has lead to our success in selling many prominent properties and developments. In turn, we continue to sell, lease and manage many of these original developments on behalf of our residential and commercial occupiers and investors.

 

During this time we have developed an attitude in our business of caring for our owners’ properties as we would our own. We understand what property owners concerns are, the issues facing them and how this can create considerable tension.  From experience with often complicated and sensitive property we have learnt that providing a solution requires a strategy and not just brandish marketing.  Our strategic approach to selling property, often “off market” and of considerable value, is evidence by the actual results we have achieved.

 

We have numerous strategies; we have the best marketing tools and systems to support our team.  We know we can do a better job than any other agency in the areas of our expertise.

 

 

Deans Property undertakes each project in partnership with our client. Understanding your objectives, the prevailing market conditions and the particular appeal of your property drives our mutual success. We then translate this understanding into the appropriate marketing strategy that leads to a successful result.

 

Property services move in cycles with the property transformation. The old wool store becomes an advertising agency, what was once a site for heavy industrial manufacturing becomes a live and work photographic studio. The old timber yard grows into an artist’s colony which then gives way to a magnificent waterfront residential development.

 

Moving your property’s use in a new direction can maximise your asset. Choosing a direction to obtain the highest and best use requires a wide-range understanding of the market & real estate management. On numerous occasions Deans has successfully demonstrated we have skills to foresee, articulate and facilitate these transformations of your asset.

 

At Deans Property we can give you ongoing service for all of your property needs. Whether it be passively managing your properties or ensuring high occupation or achieving the highest possible sale price, Deans Property does it all and does it well.

Each service we provide we aim to do it with the utmost of care and responsibility as if it were our own. We are constantly looking at new ways to improve our service and aim to make all our clients lifetime partners in our mutual success.

Since 1993 Deans Property has dominated the city fringe and stands alone in signifying outstanding results through high quality and an integrity rich service. Our fundamental business strategy has always been to focus on keeping your asset occupied and cash-flow positive. This foundation strategy has proved a successful formula as a full investment property means happy property owner. As the lifecycle of these properties transformed Deans Property has naturally been a frontrunner to sell these assets. Our depth of experience in managing the transformation of assets has given us great insight and creative ways to extract and highlight the intrinsic value of property. Translating this value and strategically motivating prospects to proceed is also underpinned by our ability to support our claims.

We are committed to constantly evolving our marketing strategies to ensure your property achieves the optimum marketing tactic. We have come to learn that the brandish marketing is effective but have also learnt to master the more subtle “Whisper Style Off-market” campaigns. This also includes empowering our fellow conjunction agents when required.

 

Our strategic lead generation model explores new ways to constantly capture the general public that are not aware of our services or the property we represent. We target specific industry, demographic and geographic groups and then work hard to cultivate those contacts. Our final goal is to create an allied resource of referees and associates whom we collectively exchange information from in the pursuit of a better business network and results for all.

 

Our long standing history and numerous transactions throughout the City, Fringe, North, South, East and Inner West have exposed us to most commercial businesses, developers and investors. Our disciplined approach to gathering qualified data has resulted in a refined database of property related enquiries of over 20,000 contacts. In short, a massive resource.

 

 

The Real Estate Industry Challenge: Agents are notorious for not returning calls and following up. With new property, new clients and new enquiry coming in each week coupled with the masses of information and tasks that need to be accomplished each day we believe it is impossible to manage this matrix of data efficiently by tackling it collectively in a cooperative and logical manner. In addition to managing their own data it is almost inconceivable to believe that agents can effectively market a fellow agent’s property, let alone their own, unless they work with Deans Property.

 

With new clients, property listings and enquiry coming in each day coupled with the masses of information and subsequent task and follow up, it is almost impossible to manage this matrix of data efficiently. However Deans Property can and do so in a collective and cooperative, logical manner. In addition to each of our individual agents managing their own data and property, we are one of the only agencies to efficiently manage other agents property information also!

 

Agency is a personal, relationship driven charter. In order to encourage, coerce and motivate a prospect into proceeding with a transaction requires a good degree of trust and rapport. Each of our individual agents works hard to build and maintain relationships with their contacts in the hope that as soon as the right property is listed it will lead to a successful and pain free transaction.

 

We have a unique Team approach to marketing that logically captures all of the team’s prospect’s that match your property and we personally contact them. This exceptional and patented method of selling real estate will revolutionise the marketing and transaction management process.

 

The Solution: (solution to what? You haven’t really established the objective) We have mastered the logical process of collecting, collating, managing, matching and marketing property and contact information in a quality assured system.

Each property is assessed by the team, providing the Listing Agent and the Client with comprehensive feedback.  Strengths and weaknesses are identified and how to handle those productively manage them.  We then strategically take each property to the market in a 4 step program.

 

The discovery of our “Listing Launch” process, as the first step of our program, has provided us with a unique method to ensure each agent personally contacts each prospect about the matched property whether they know the property intimately or not. Agents work cooperatively to promote each other’s property. The Listing agent, who understands your property opportunity best, then helps pitch to the other agent’s prospects and established relationships only become further enhanced.

 

By collectively marketing all the newly matched prospects in a routine and cooperative manner it increases productivity of the agents and volume of “A” class prospects exposure to the property. In turn the very nature of this process creates a sense of urgency for the prospects to act on a new property that matches their criteria, creating greater momentum, more time and more personalised sales.

 

Our objective is to provide a high quality and professional service, while maintaining good communication and reporting for your asset to achieve the best result!And get great results!

 

Our ideal scenario is then to continue our service through further property management, leasing, acquisition and referral of friends and family. Put plainly, we aim to build long term relationships and “Clients for Life”. 

 

 

We identified early that the real estate industry was predominantly about capturing and managing information in a timely and efficient manner to best service our Clients and Prospects.

 

As an early pioneer in “Contact Management”, “Direct Marketing” and “Point of Sale” database development, with the desire to provide a world class real estate service, we embraced the “Information Age” that has made sweeping changes through all industries. 

 

Proudly we can now acknowledge that this course has provided Deans Property with the most efficient real estate system that naturally captures the flow of information through the marketing , transaction and management process.

 

Our visionary patented business system provides us with a means of capturing all data at a single point of entry that integrates all the business processes and with the end result is a very powerful marketing tool.

 

Deans Property is possibly the only agency that can populate multiple Industry web page portals; private web pages and provide live data to clients, prospects and fellow agents from a single entry point.

 

We believe our systems support our people. Real Estate is very much a people business but streamlined processes enhance our agent’s performance meaning we can invest better quality time with larger numbers of people & deliver  superior results.

 

 

Property is not a clearly definable commodity. Different locations, views, marketplace sentiment and the property condition can all influence the properties appeal and the price. A well planned strategy can ensure that a quality result is always achieved.

 

Maybe taper this into ‘this is how we do it’ as opposed to ‘you need to do blah’

The right strategy should always start with immersing yourself in the opportunity. After many years of experience it has shown us that Exclusively Managed property provides the ability to partner with the property owner to achieve the optimum result. No one likes to commit to a solution that could compromise getting a satisfactory result; similarly no one wants to stay in a relationship that is not mutual but Agreement to an Exclusive relationship demonstrates, commitment, trust and respect. By proceeding with one agency it provides the agent and their team the opportunity to immerse themselves in the property and direct energy towards getting the best result.

 

The best result is not always the fastest result and even in a buoyant market the average time to sell a residential home is still 3 months. Often strengths, weakness and opportunities only emerge when the selling process has matured; several inspections have been after study and a number of inspections. It is most common that we only see the highlights, upside opportunities and develop our sales patter when we have gathered them through feedback from fellow agents and prospects.

 

When an agent takes on an Open Agency the likelihood of getting the optimum result diminishes and the objective turns more towards getting any result before the opportunity is lost. The main reason that property owners choose to proceed with an Open Agency is they believe that it will not limit their opportunity.

 

 

1.       Sales and Leasing Agency services

a.        Public marketing (for example signage, web pages, media & public relations)

b.       Finding and managing prospective tenant enquiry for the property

c.        Inspecting, negotiating terms and closing deals

 

2.       Co-coordinating agency services:

a.        Providing updated information to other agencies

b.       Agency open days

c.        Property access, inspection management

d.       Nomination, negotiation, settlement and follow up.

e.        Agency marketing (internal agents and external agents)

f.         Large range of other agency’s stock